Amidst the ongoing confrontation between artificial intelligence and the media sector, prominent Danish newspapers and television networks have issued a warning of possible legal action against OpenAI unless the company offers compensation to the national press for reportedly utilizing their material in the training of its algorithms.

Karen Rønde, CEO of the Danish Press Publications’ Collective Management Organization (DPCMO), representing 99% of Danish media, including major entities like state broadcaster DR and TV 2, stated, “We seek recompense for our contributions utilized in refining their system,” while indicating a potential lawsuit in case an agreement is not reached within the upcoming year.

A new dimension of copyright legislation has been introduced by AI developments, following a series of lawsuits alleging that OpenAI, financially supported by Microsoft, mined content from news organizations’ websites without authorization to train its AI algorithms. Subsequently, amid these legal disputes, OpenAI reached licensing agreements with key publishers, enabling the utilization of their content in the enhancement of future iterations of ChatGPT.

In a distinct approach, the Danish media seeks collective negotiation with OpenAI, a strategy that, if successful, could potentially serve as a blueprint for smaller nations. OpenAI has primarily engaged with publishers on an individual basis and has already established content partnerships with renowned names like the Financial Times, the Atlantic, Axel Springer in Germany, Le Monde in France, and Prisa in Spain.

Following interactions with OpenAI, Rønde expressed concerns about Denmark not being a top priority for the company, emphasizing the focal points on deals in other countries. She emphasized the need for equitable agreements to ensure content creators across various regions are not disregarded.

Rønde has reached out to OpenAI’s legal representation at the Dutch law firm Brinkhof, citing Danish copyright regulations and awaiting a formal response. She suspects OpenAI’s utilization of Danish press content due to the absence of any contrary communication from the company. WIRED’s inquiries to OpenAI and Brinkhof have remained unanswered.

Time sensitivity is crucial for Rønde, aiming to finalize agreements with OpenAI and Google’s Gemini within the coming year before potential advancements in AI technology devalue publishers’ online platforms. Failure to secure partnerships promptly may lead to enforcement of legal rights to protect the interests of press publishers against diminishing content value.

Established in 2021, DPCMO was established to empower Danish media in negotiations with major tech firms, ensuring collective representation for the country’s news outlets in discussions with industry giants to prevent marginalization.

In the previous year, the group secured initial licensing pacts with Microsoft’s Bing and Google, allowing Danish content to be featured in their search engines. Although compensation for publishers was stipulated in the agreements, the specific terms regarding remuneration were not finalized.